Yearly Archives: 2015

3 11, 2015

Navigating in times of digital uncertainty

Do you know that feeling: your brain and your heart tell you to move but you are too paralyzed to make a single step? To many executives in pharma and healthcare, digitalization causes similar feelings. eMails, posts in social media, conferences, newsletters cry for disruption and digital transformation. Agencies, vendors, start-ups as well as established [...]

3 11, 2015

Diffusion of innovations in healthcare

Should I (my company, my business unit, my department, etc.) adopt a digital technology? Well, there is no easy answer to this question and it has many facets, which are as broad as the term digital technology itself. Rather than trying to define digital technology at this point (we will do this in further editions), [...]